Insights
Field notes on D2C growth, quick commerce, AI search and brand building
What we are seeing across D2C and B2B brands, written by the Upsure Media team in Ahmedabad.
2 Oct 2026How to launch a D2C brand on Blinkit, Zepto and Instamart
Get your catalogue, pricing and documents ready, apply through each platform's seller process, then launch city by city. Here is the order we follow with D2C brands.
28 Sept 2026AI searchWhat is GEO, and how do you get your brand mentioned in ChatGPT?
GEO is generative engine optimisation: making your brand visible and accurately described inside AI answers. Here is how it works and where to start.
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24 Jun 2026AIAI in the growth engine: what's actually working in 2026
Past the hype and the LinkedIn hot takes, a quiet truth: AI has made some marketing tasks 10x faster and left others completely untouched. A field report from inside the campaigns.
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27 May 2026AIThe busywork audit: how custom AI workflows give teams their week back
Every business runs on invisible, repetitive screen-work nobody signed up for. We find it, automate it, and hand the hours back. Here's our playbook — including where automation is a terrible idea.
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22 Apr 2026AIYour customers don't want a chatbot. They want answers.
Everyone's had a rage-inducing chatbot experience. It doesn't have to be that way. How we design AI assistants that resolve queries, sound like your brand, and know when to hand over to a human.
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18 Mar 2026Brand"We design brands people love" — here's what that actually means
Love is a strong word for a company. We use it anyway — because 'brands people tolerate' doesn't compound. A look at the philosophy behind everything we ship.
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12 Feb 2026AgencyInside Upsure: what we actually do all day
Strategy decks that gather dust. Rebrands that change nothing. We built Upsure to be the opposite of that. Here's an honest tour of what we do — and what we refuse to do.
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