Decathlon · Sports retail (D2C) · Performance Marketing, E-commerce & Quick Commerce · 6 months
Decathlon
- Performance Marketing
- E-commerce & Quick Commerce
- Sports retail
Decathlon sells gear for dozens of sports, so the challenge is matching the right product to the right person at the right moment. Our work as Upsure Media, from Ahmedabad, covered performance marketing and e-commerce.
Help people find the right gear faster, and turn more of that interest into orders and store visits.
Performance
Campaigns organised by sport and season
Campaigns follow how people actually shop for sport: by activity and by season. Budgets move towards whichever sports and categories are in demand, instead of being split evenly.
E-commerce
Pages and listings built to convert
Product pages, landing pages and marketplace listings follow one clear structure, so a new sport, season or offer can go live quickly with one obvious next step.
Testing
Small tests, steady learning
Creative, headlines and offers are tested continuously, and the winners become the new defaults across campaigns and pages.
Timeline
How it unfolded
Discover
Account, catalogue and conversion audit
Define
Sport and season campaign plan
Build
Campaign creative and page templates
Grow
Continuous testing and iteration
Want work like this?
Leave your number and a senior team member will call you back to talk through your brand and goals.
More work
