Lenskart · Eyewear retail (D2C) · Branding & Design, Performance Marketing · 12 weeks
Lenskart
- Branding & Design
- Performance Marketing
- Eyewear retail
Lenskart sells eyewear online and in stores across India, so the brand has to work as hard in a paid ad as it does on a shop window. Our work as Upsure Media, the brand and growth agency in Ahmedabad, spanned branding, design and performance marketing.
Keep the brand instantly recognisable at every touchpoint, while the performance work keeps pace with a fast-moving retailer.
Brand
One voice, online and in store
We started from how people actually shop for glasses: browsing frames online, trying them on in store, coming back for lenses. Messaging was organised around those moments, so every channel knew its job.
Design
A system built to ship
Ads, social and in-store graphics share one set of design rules, so new collections and offers can go live quickly without drifting off-brand.
Performance
Creative and media in the same room
Paid creative is planned alongside the media plan, not after it. New angles are tested in small batches, and what works feeds straight into the next round of design.
Timeline
How it unfolded
Discover
Audit of brand, channels and creative
Define
Messaging framework and design rules
Build
Templates and campaign creative
Grow
Ongoing testing and iteration
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