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Samsung · Consumer electronics (D2C) · Social Media Marketing, AI Solutions · Ongoing retainer

Samsung

In consumer electronics the product cycle sets the pace, and content has to keep up across every format and platform. Our work with Samsung, run from Ahmedabad, combined social media with AI-assisted content production.

Phone, earbuds and smartwatch with campaign creative on a monitor

Produce more creative, faster, without letting quality or consistency slip — with AI where it helps and people where it matters.

Social

Built for each platform

Rather than resizing one asset everywhere, content is shaped for how each platform is used: quick hooks for short video, detail for carousels, clarity for search.

Design

One look across every format

Clear rules for layout, type and product imagery keep every asset recognisably on-brand, whether it is a launch banner or a fifteen-second story.

AI

AI-assisted, human-approved

AI tools take on the repetitive parts of production, such as versioning, resizing and first drafts. Designers and writers make the decisions and sign off every piece.

Timeline

How it unfolded

  1. Discover

    Production and workflow audit

  2. Define

    Design rules and platform playbooks

  3. Build

    AI-assisted production workflow

  4. Grow

    Ongoing content across platforms

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