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Hyundai · Automotive (D2C) · Social Media Marketing, Branding & Design · 16 weeks

Hyundai

Buying a car is a considered decision, and much of that consideration now happens on a phone. Our work with Hyundai, from our studio in Ahmedabad, focused on social media content and the brand design system behind it.

Toy car with a car campaign poster and social post

Make every model launch feel like an event worth following, and keep the feed useful between launches, not just loud during them.

Social

Planned around the launch calendar

Content is planned in phases around each model launch — build-up, launch day and follow-through — so every launch tells a story rather than living in a single post.

Brand

A kit that respects the brand

A social design kit keeps typography, colour and photography consistent across every format, from stories to carousels, so the team can move fast without guesswork.

Community

Reasons to stay between launches

Feature explainers, ownership tips and community moments keep the audience engaged in the quieter months, and give people a reason to come back.

Timeline

How it unfolded

  1. Discover

    Channel and content audit

  2. Define

    Content pillars and launch playbook

  3. Build

    Social design kit and templates

  4. Grow

    Always-on content and launch campaigns

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